backgammon

October 15, 2007

I always thought it is disadvantageous for a game to concentrate solely on one language if they are intending to market their game globally. Hey, you have to face it. Not every one in this globe speaks English and you would be surprised how small the English speaking communities are. If you wish to market your game globally especially backgammon, it is a very good idea to provide different languages for it. I am quite glad backgammon has come to its senses to develop an application that is able to support 12 languages.

You can just imagine how much exposure this game will get after making it language friendly to every one who wishes to play. One of their smartest move is releasing backgammon in Chinese. Every one knows the Chinese market is like a giant gold mine waiting to be tapped. Even if they can capture 10% of their online population, they are going to make good money out of this language changes. People keep talking about China these days and most of them are interested in expanding their gaming influence in order to penetrate the Chinese market. You have to remember Chinese do not only live in China because they are all around the world. So I reckon backgammon is really smart in releasing the 12 language support in their game.

Press Release:

BackgammonMasters.com All-in-One Game Lobby is available in 12 languages, in on one download. Switching from one language to another has never been easier; players simply select their language of choice in the BackgammonMasters Game Lobby and instantly switch the interface language to Chinese, Portuguese, German, Arabic, French, Hebrew, Japanese, English, Greek, Turkish, Spanish or Danish.

BackgammonMasters is home to one of the largest community base of players participating in games and interacting with each other on the net while communicating via real-time chat. Having all of these major languages available to players makes the software globally user friendly enabling thousands of players to play simultaneously on a single multi-language platform. BackgammonMasters boasts the largest community base of players from all over the world participating in the most popular games including Poker, Backgammon, Perudo and BlackJack.

Most of the content on Backgammon Masters website (http://www.backgammonmasters.com) is available in the same languages as the application so players can learn how to play, get tips and strategies and as stay in touch with the latest promotions and special events. In addition, BackgammonMasters has plans to launch a LIVE multi-language Customer Support chat program where players will be able to get LIVE support online in their native language. This feature is soon to be launched with support available in English first, with additional languages to follow.

The next languages in the pipeline, according to BackgammonMasters are Italian and Russian. With each language added to the Game Lobby, traffic increases and creates a demand for more and more game tables to be added. As a result, the channels of communication are now wide open for all game enthusiasts looking for a place share and participate in their favorite games. For more information please visit http://www.backgammonmasters.com.

Release by Gammonish.com - backgammon online source for news and information.
More about online backgammon and backgammon game rules can be found at http://www.gammonish.com